Borough OfWest ChesterPennsylvania

Fig Industries Team

Deb Brandt

Deb Brandt: Creative Director and Owner

Returning home to Lancaster in 2000 after launching her career in New York City’s luxury goods industry—including working as an Art Director at Ralph Lauren Fragrances and then as the Creative Director at Parfum Givenchy—Deb has poured her energy and passion into celebrating Lancaster’s rapidly evolving downtown. With a degree in Communication Design from Kutztown University, Deb’s tenacity has always driven her above and beyond the expected. Yet her strong sense of home and love for community ultimately led her to put that tenacity to work in the region where her roots run deep.

Under Deb’s creative direction, Fig—a hyper-local print, web, and social media presence—has offered both voice and vision for the City’s revitalization over the past seven years. In addition, Deb and her team have packaged Fig for other communities, including West Chester, Kennett Square, Bethlehem, Doylestown and Columbia, South Carolina.

“I love making a difference in my hometown," says Deb. "But I also love discovering the soul and heartbeat of other local communities."

While sharing her fresh eye with vibrant urban areas, Deb has also brought unexpected and effective communication to small and mid-sized local businesses through her Fig Industries design firm, helping entrepreneurs like herself achieve their goals. With a career path that has come full circle to a place of purpose and invigorating professional challenge, this energetic, confident, and—above all—optimistic powerhouse is living her dream each day. Seeing the world through Fig-colored glasses, Deb’s mission is to create a sense of a place that everyone can feel proud of and rally around, ultimately changing the way people view a city—for good.

email Deb:



Gretchen Lusby: Fig West Chester Director

Gretchen hails from the Windy City of Chicago and brings a decade of experience in nonprofit communications and community engagement. Her deep passion for thriving communities and cultivating a culture where every person has a valued voice and a seat at the table gives her a unique perspective as she now turns her attention to highlighting the best of West Chester.

Prior to Fig, Gretchen served her community’s most vulnerable through organizations that modeled dignity-based, holistic initiatives. While showcasing the beauty and strength of the communities around her, Gretchen focused on inviting others to join the storyline. Her background in transformative community development combined with her love for authentic relationships, belief in people, and affinity for good design, bold branding and hopeful storytelling make her a great fit for Fig.

When not at work, the gluten-free foodie can be found curating the perfect cheese board, hiking, kayaking, playing volleyball, dreaming up DIY projects with her husband, and planning her next great adventure (although it’s hard to beat surviving modern-day pirates and spearfishing with sharks).

email Gretchen:



Brianna Carlisle

Brianna Carlisle: Fig Kennett Director

With a love of design, photography and branding, Brianna brings with her a deep appreciation for all that’s required of small businesses to thrive and succeed.

As a natural encourager and connector, she is excited to be a part of Fig’s mission. “I’m excited to get to know the small business owners in Kennett and West Chester and bring awareness to their distinctive brand and unique value in the community.”

Brianna graduated from Virginia Tech with a Bachelor’s in Marketing. Prior to joining Fig she spent several years in corporate marketing and account management for J.P. Morgan Chase. And most recently, she started her own portrait photography business. She brings with her a background in marketing, social media and photography – a great combination for the Community Coordinator role.

Originally from Virginia, she now lives in West Chester, PA with her husband Mike, and two children, Ashley and Dillon. In her spare time, you can find her running, blogging, exploring Chester County with her family, and curating epic playlists on Spotify that usually include a Michael Jackson song.

email Brianna:



Kelly McAllister

Kelly McAllister: Studio Manager

Kelly graduated from Franklin & Marshall with a degree in Latin, and from Florida State University with a Master’s Degree in Classics. She went on to an administrative role at F&M and was part of the School District of Lancaster as a Latin teacher.

As studio manager, Kelly is excited to bring her expertise in scheduling, workflow, and proofing to the Fig Industries team.   "I love creating processes and making sure everything is running smoothly, which creates an ideal environment for our team and our clients. I am a self-proclaimed grammar nerd," said Kelly.

When not at work, Kelly stays involved with the community and her church. She enjoys participating in the Books on Tap program through the Lancaster Public Library, which combines her love of reading with beer. She is passionate about her volunteer work in the amputee community, and serves as a camp counselor at the Paddy Rossbach Youth Camp each summer.

email Kelly:


Erin Cusack: Creative Production Manager

Erin is a planner by nature, and a lover of to-do lists—she will enthusiastically run the day-to-day production traffic for Fig and Fig Industries brand design.

She is a graduate of Bloomsburg University, earning a BA in Organizational Communications and minor in Marketing. She has a passion for all things Lancaster, a love for print (and digital) marketing, and is on the constant hunt for the perfect Moscow Mule.

A self-proclaimed life enthusiast, Erin enjoys nothing more than going on adventures with her fiancé, Dan, and their Corgi, Jax.

email Erin:


Emma Parnham

Emma Parnham: Brand Strategist

Born and bred in Glasgow, Scotland, Emma leads the development and implementation of Fig Industries’ strategy and process across design and marketing. She describes herself as a client relations and solutions-focused person, committed to producing outstanding work.

Emma was originally an attorney with a leading law firm in Scotland, then Director of Member Services in professional soccer in England, and brings experience of working with global brands and high profile individuals from the world of pro sports.

She is an avid sports fan, has over 200 appearances for the Scotland and Great Britain Women’s Field Hockey Teams, enjoys reading, traveling, (especially to warm climates), and staying active.

email Emma:


Rebecca Fowler

Rebecca Fowler: Public Relations & Marketing Specialist

Rebecca brings a mix of experience from careers in journalism, marketing, and communications to Fig Industries. Rebecca joins the team as Public Relations & Marketing Specialist; she is excited to use her diverse background to help your business and brand reach its potential. Rebecca began her professional career as Assignment Manager at WGAL-TV 8.

Her talents in communication, strategy, and connecting desired results to a detail- oriented plan led her to the role of Director of Communication and then Director of Marketing at Lancaster-based homebuilder Charter Homes & Neighborhoods. She has extensive experience in corporate communications, media relations, event planning, and developing communications programs. Born and bred in Lancaster County, Rebecca enjoys traveling abroad with her husband and the simple happiness of being with her two children, Ronan and Fiona. She enjoys reading, dining, and theatre.

email Rebecca:


Josh Seibert

Josh Seibert: Senior Designer

For Josh Seibert, creative inspiration is found in everything he sees. From the threads of his shirt, to video game characters, store windows, and pop songs, Josh has a profound appreciation for the person who took an idea and made it real. It’s why he loves being a designer—he gets to share his creativity with the world.

With a degree from Kutztown University in Communications Design and a concentration in Graphic and Advertising Design, Josh not only joins the team with a passion for beautiful communications, but also an eye for photography, a penchant for technology, and a whole-hearted love for the color grey.

“I enjoy telling stories and defining experiences through visual communication,” says Josh. “Every store, restaurant, and small business has a voice and an image—some just need help finding theirs. That’s why I love working at Fig Industries and designing Fig Magazine. Plus, the team of creative and energetic people I work with are the best in town.”

When he’s not in the studio whipping up a new logo or creating the pages of Fig, Josh enjoys surfing design blogs (and sometimes even writing them!), relaxing with friends over a nice glass of wine (or two), and decorating his new Downtown Lancaster apartment.

email Josh:


Jacobo Sánchez: Senior Designer

Meet Jacobo (ha-KOH-boh), a personable, problem-solving, bilingual graphic designer from Valencia, Spain. Joining the team as a Senior Designer, Jacobo’s unique combination of demonstrable skills, cultural exposure, and experience will bring a fresh perspective to the team.

He is passionate about typography (his favorite is Avant Garde), old signs, technology, and social media.  Jacobo is a lover of a good ‘Arròs al forn’ (we’ll save you the Google- it’s rice baked in the oven), considers himself an Apple enthusiastic (the computers—not the fruit), and was a gospel singer.

email Jacobo:


Laura Moyer

Laura Moyer: Designer

With an overall aspiration to be happy in life and feel cozy, Laura Moyer brings a smile and an enthusiastic attitude to the Fig Industries Team (and she is left-handed, making 20% of the team left-handed!). As a designer, she is inspired by color, clever design, and attention to detail. Laura enjoys design and illustration equally. “It feels like putting a puzzle together; there is a gratifying feeling when all the pieces come together—when it fits,” she remarked.

Laura graduated from Philadelphia University with a Bachelor of Science in Graphic Design Communications. Before joining Fig Industries, she gained experience in digital, website and app design.

Laura grew up near the beach in New Jersey, worked in Harrisburg, and has now made a home in Lancaster’s countryside with her husband, Jarryd, and son, Bryce. In her spare time she loves gardening, baking and painting. She describes herself as a life-long cat lover, but our studio dog, Angus, is ready to win her affections.

email Laura:


Ian Berg

Ian Berg: Designer

With a deeply rooted desire to improve the atmosphere around him, Ian Berg brings enthusiasm and warmth to the team at Fig Industries. As a designer, Ian thrives on captivating the audience through well-designed communication, and discovering what elements make a memorable connection. Our clients will benefit from Ian’s ability to articulate beauty and clarity through design, which he has used to help countless businesses improve their brand recognition and brand loyalty.

Ian graduated with a Bachelor of Fine Arts degree in Graphic and Interactive Design from the Tyler School of Art at Temple University. Before joining Fig Industries, he was the lead designer at At Media in Philadelphia.

He thrives under pressure and needs to exercise his creativity. If Ian isn’t behind a computer he can be found making music, baking bread, or whittling wood.

email Ian:


Theresa Yerger

Theresa Yerger: Communications

Theresa Yerger’s infectious enthusiasm coupled with her razor-sharp savvy make her the perfect communications manager for Fig. An award-winning PR professional with a degree from Temple University in Strategic and Organizational Communications, Theresa brings a wealth of public relations and communications knowledge with a solid focus on social media.

As she puts her passion for innovative and integrated communications to work, Theresa is eager to champion all that is fresh, fashionable, and flavorful about Fig’s great small cities and towns. In her role as communications manager, Theresa is responsible for coordinating Fig blogs, updating all Fig social media, and keeping up with local events and happenings.

In addition to growing Fig’s presence on the streets and bringing that conversation to social media, Theresa is excited to showcase the work of her fellow Fig team members.

“They are so good at what they do, and I love tapping into that creative energy and process here at Fig,” says Theresa. “I’m thrilled to take my PR skills and celebrate all that they’re doing.”

email Theresa:


Michael Miville

Michael Miville: Photographer

Michael Miville has an eye for creativity that transforms the understated into stunning. As photographer at Fig, he combines unique settings, interesting perspectives and an innovative light-shaping process to reveal the authentic personality of a brand.

“I love getting to know the business owners, chefs and innovators that make a Fig city incredible. I love learning about the details of their story that makes them unique and establishing that sense of connection for readers through my photographs.”
Michael has honed his photography skills by experimenting with light, hanging out of trees, telling corny jokes and putting plates of food in strange places to capture energetic and candid photos. He has worked in print advertising for the past 15 years and owned a photography business for the past 10 years.

After attending Antonelli Institute of Design and Photography in Philadelphia, Michael spent time in West Chester and now resides in downtown Lancaster. He’s a self-professed sports-junkie with an unhealthy obsession for Penn State football. He can be found exploring thriving downtowns in search of strong coffee, bacon and local craft beers; or at home in Lancaster appeasing his family’s demands to take more photos of their cat, Steve Martin.

email Mike:


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ACAC Fitness & Wellness Center Crozer Keystone David R. Dickens Jr. Inc. Dickens Chimney Restoration, Inc Garden Spot Village GreenRoots Landscaping Key Financial Inc. Matlack Florist Otto’s BMW Penn Stone Outdoor Living The Gables at Chadds Ford West Chester Dental Arts

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